MrQ Affiliate Program Terms & Conditions

The following are the terms and conditions of your agreement to become a member of the MrQ Partners Affiliate Program. By applying to be an affiliate and placing a link to any page owned by MrQ from your website, you agree to be bound by all the terms and conditions set forth in this agreement. These Terms and Conditions should be read alongside the 

Definitions

1. The parties bound by this agreement will be referred to as (1) You (“affiliate”, “webmaster”) and (2) MrQ Partners (“we” or “us”).

2. All Partners/Affiliates will be deemed as "Active" if they have driven one or more clicks to the MrQ.com domain.

1. Marketing Channels & Sources

1.1 Email Marketing & Direct Mail

MrQ prohibits all affiliate partners from using email or physical direct mail communications to target email lists unless specific permission is requested and approved in writing. Any unauthorised email marketing will result in termination of this agreement and any unpaid commission and CPA fees will be voided. Email communications will only be accepted as an appropriate channel if ALL of the following criteria are met AND the campaign is signed off by a director of Mad Fox Ltd (subsidiary of Lindar Media Ltd):

1.1.1 - The email list is checked against the up-to-date internal exclusion list of MrQ, ensuring excluded and/or existing players do not receive the email.

1.1.2 - Agreement that all target data has opted in to receiving promotional communications.

1.1.3 - Creative is approved by MrQ management to ensure content and imagery is appropriate. 

1.1.4 - Content includes a disclaimer confirming the affiliates details and the reason for receiving the email. It must be made clear that the email is not being sent directly by MrQ, Mad Fox Ltd and or any associated companies.

1.2 PPC Sources

PPC traffic is accepted by MrQ Partners on the proviso that no brand terms are bid on by the affiliate. Brand terms include but are not limited to: ‘MrQ’, ‘Mister Q’, ‘Q Bingo’ and ‘Mr Q’. 

1.3 SEO Traffic

All organic traffic is accepted as a primary method of driving traffic to MrQ.

1.4 All other channels & sources

If channels or sources not mentioned herein are employed or explored in any context they must be approved and signed off by your MrQ Affiliate Manager in advance of the campaign starting. Any such campaign not signed off will not be liable to affiliate commission or CPA fees and subject to the ‘MrQ Partners Breach Policy’.

2.     Your Rights and Responsibilities

2.1 Linking to MrQ Partners

By agreeing to participate in the MrQ Partners Affiliate Program, you agree to create a unique link from your site to any MrQ property. The form of such a link must be approved by MrQ Partners, or by its approved agent. You will not alter this link without prior arrangement. Any altering of the affiliate tag or link as created by the affiliate system will possibly result in your data not being accurate, and we will not accept responsibility for non-payment or withholding commission payment as a result of such errors. You shall not make any claims, representations, or warranties in connection with MrQ properties and you shall have no authority to, and will not, bind MrQ properties to any obligation without first obtaining written permission from MrQ Partners or its authorized agent. 

2.2 Agreements

2.2.1. You agree to all of the terms set forth herein and to positively endorse MrQ properties at all times and maintain a site content that is free of child pornography or other illegal sex acts, promotion of violence, promotion of discrimination based on race, sex, religion, nationality, disability, sexual orientation or age, promotion of illegal activities, or violation of intellectual property rights. 

2.2.2. You must provide true and complete information to MrQ Partners at all times; including but not limited to, your identity, contact information, payment instructions, and any other information that MrQ Partners may reasonably request from time to time. 

2.2.3. MrQ Partners grants you the non-exclusive right to direct individuals to our site(s) and services, in accordance with the terms and conditions of this agreement. You shall have no claims to referral fees or other compensation on business secured or partially secured by or through persons or entities other than you. You also understand that MrQ Partners may at any time (directly or indirectly) solicit referrals on terms that may differ from those attained here, or operate or contract with websites that are similar to, or compete with, your website. 

2.2.4. Affiliates must ensure that they do not place digital advertisements on websites providing unauthorised access to copyrighted content.

2.3.  Responsibility for your site and other marketing materials

2.3.1. You will be solely responsible for the development, operation and maintenance of your site and for all materials that appear on your site. For example, you will be solely responsible for ensuring that materials posted on your site are not libellous or otherwise illegal. MrQ Partners disclaims all liability for these matters. Further, you will indemnify and hold MrQ Partners harmless from all claims, damages and expenses (including, but not limited to, attorneys' fees) relating to the development, operation, maintenance and contents of your site and marketing materials and your performance of this agreement. You agree to refrain from utilizing 'spam' for marketing our products and services (all email, SMS and all other electronic marketing must be based on commonly accepted opt-in rules).

2.3.2. You agree to abide by and comply with the most up to date version of the CAP Broadcast Code (BCAP) and Non-Broadcast Code (CAP) to promote services responsibly and in line with the advertising rules as laid out by the Advertising Standards Agency.

2.3.3. You agree to use our marketing creatives and you will not alter the material in any way. Prior approval is required to use your own marketing creative to ensure it complies with the aforementioned (B)CAP codes and our own internal standards.

2.3.4. You agree to monitor and keep abreast of all ASA/CMA rulings and GB Gambling Commission updates, and comply with any standards or advice notes which result from these.

2.3.5. Non-compliance with any of our terms and conditions or the advertising rules mentioned above may lead to the issuing of warnings which ultimately may result in removal from our affiliate program of any affiliate, including withholding of payments.

2.3.6. You will not knowingly benefit from known or suspected traffic not generated using accepted Internet and mobile marketing practices whether or not it causes MrQ Partners or the MrQ Brand harm. Should fraudulent, spam or unethical activity, knowingly or otherwise, arise from a person directed to a MrQ property via your link, we retain the right to retract the commissions paid to you at any time. Our decision in this regard will be final and no correspondence will be entered into. MrQ Partners reserves the right to retain all amounts due to you under this Agreement if we have reasonable cause to believe that such traffic has been caused with your knowledge. For players that are found to be fraudulent in past transactions, MrQ Partners reserves the right to deduct the commissions earned from these players even if these commissions had been previously paid out.  If the affiliate tag is not used in exactly the way it is given by the system, and altered in any way, MrQ Partners reserves the right to deduct the commissions earned from these altered tags, even if these commissions had been previously paid out.

2.3.7. You agree to conduct all activities on behalf of Mad Fox Ltd and MrQ Partners in full compliance with all applicable data protection and privacy laws and regulations, including the Data Protection Act UK (2018) and the EU General Data Protection Regulations, and/or their equivalent where data is transferred, stored, processed or maintained outside of these jurisdictions. 

2.4. License to Use Logos and Branding Assets
MrQ Partners hereby grants you a non-exclusive, non-transferable license, during the term of this agreement, to use the MrQ intellectual property marks provided by MrQ Partners solely in connection with the promotion of MrQ. This license cannot be sub-licensed, assigned or otherwise transferred by you. Your right to use the marks is limited to, and arises only out of, this license to use MrQ branding material. You shall not assert the invalidity, unenforceability, or contest the ownership of the marks in any action or proceeding of whatever kind or nature, and shall not take any action that may prejudice our rights in the marks, render the same generic, or otherwise weaken their validity or diminish their associated goodwill. Further, you agree to keep information about MrQ up-to-date on your site. 

2.5. Confidential Information
During the term of this agreement, you may be entrusted with confidential information relating to the business, operations or underlying technology of MrQ and/or Mad Fox Ltd and/or the referral program. You agree to avoid any disclosure to third persons or outside parties or unauthorized use of the confidential information unless you have our prior written consent and that you will use the confidential information only for purposes necessary to further the purposes of this Agreement. Your obligations with respect to confidential information shall survive the termination of this agreement. 

3.     Fee Schedule and Payment

3.1. Modifications to the fee schedule are effective when made, notwithstanding failure to notify any person. IF ANY CHANGE IN THE FEE SCHEDULE IS UNACCEPTABLE TO YOU, YOU MAY TERMINATE THIS AGREEMENT BY NOTIFYING MrQ AFFILIATES IN WRITING. CONTINUED PARTICIPATION IN THIS PROGRAM FOLLOWING THE CHANGE WILL CONSTITUTE BINDING ACCEPTANCE OF THE CHANGE. 

3.2. Payment will be made monthly, within 60 days of month end, upon the receipt of an invoice. Automatic invoicing through Raven is not accepted. MrQ Partners may accrue credits until such credit(s) equal at least £100. 

3.3. Referral fees will be based upon our good faith calculation based on the referred player statistics available to MrQ Partners. MrQ Partners is not responsible for any fees not properly credited to you that MrQ Partners is unaware of due to computer error or other reasons. Activity reports will generally be available online by accessing the affiliate reporting site at https://partners.mrq.com/ MrQ Partners will make reasonable efforts to have this link available at all times, however there may be instances that it is unavailable during technology maintenance and updates. 

3.4. Once you become an affiliate, you will have access to all marketing material containing a unique affiliate code.  When a potential customer links to MrQ Partners' website, they receive a cookie on their computer with your code. This code will generally stay on their computer for 30 days unless removed. If the customer leaves the site and returns while the cookie is active they will be recognized as your referral. When they register at MrQ during this time period, your customer's account will be tagged with your code. MrQ Partners